Sony Computer Entertainment Europe is a subsidiary of the Sony Corporation and is a world leader in video game technology and game consoles. Their European offices are located close to their sister television and film company on Golden Square, which we had designed, and are conceived as a working showcase for their products. This is a fast-changing industry and visitors are invited to play the latest games at reception consoles.
The street frontage, public areas and offices are designed
to capture the spirit of the world of computer graphics and animation. Objects and surfaces are subtly modified to provide an insight into the virtual world of computer games imagery.
The sweep of the flowing slatted timber wall appears as a continuous surface, emerging from the floor and framing the reception lifts. An illuminated reception desk appears as a mysterious glowing box.
Familiar Playstation symbols are used as subversive graphics on street furniture and fittings, and a redundant lightwell has become a landscaped courtyard café with glowing fibreglass benches. The highly adaptable basement studio creates meeting rooms and spaces for product launches which evoke a world where technological innovation and vivid imagination meet.