Seven Dials warehouse, dating from 1890, is located in the heart of Covent Garden. It was still a byword for urban poverty in the early 20th century. The atmospheric streets, fronted by warehouses and houses for tradesmen, survived because of the campaign to retain and successfully develop the nearby Covent Garden market building and piazza in the 1970s. In 1999, the wedge-shaped listed former brewery between Earlham Street and Shelton Street was badly damaged by fire. The lower floors remained intact, while the upper floors of timber and cast iron were destroyed in the intense heat.
The remains of the building were subsequently spot-listed, while Belgo continued to trade from the ground floor and basement. Schroders appointed us to restore the building, with modern accommodation behind the retained and rebuilt façade. The existing damaged structure was removed to provide new office space on the third, fourth and fifth levels. A new glass roof structure follows the line of the brewery watertanks to replicate the massing of the original building. This mixed-use scheme retains the well known restaurant and two floors of retail at street level, the Covent Garden Community Centre on the second floor with the headquarters of Expedia on the upper levels.
Seven Dials is a example of how an existing building can be successfully restored and adapted to create appropriate mixed uses that contribute to a vibrant part of London.
"Fletcher Priest's commitment to this complex office and retail scheme has been consistently excellent throughout its long gestation period (including obtaining planning and listed building consents) and construction. The commitment has culminated in a substantial pre-let being secured, again reflecting FPA's considerable expertise."
Matthew Wooder, Schroders