This mixed-use development in a Westminster Conservation Area, for Welbeck Land and the City of London Corporation, faces Oxford Street and connects through to a quieter site street, Sedley Place. The scheme retains the hierarchy and language of public spaces in the city block, using passages, arcades and internal courtyards, and replicates the mixture of uses that bring life to a city centre neighbourhood throughout the day. These include a major retail store, retail kiosks that line the arcade, offices, restaurants, cafes, studios and apartments.
The elements that make up the scheme each have their own appropriate architectural language that defines the pedestrian route through from the busiest shopping street in the United Kingdom to the intimate backwater a short distance away. The south-facing court at the heart of the scheme is a focal point replacing dead end vistas, and increases the amount of public space on the site by twenty per cent. All major elements were pre-let, with Boots taking the major unit as a flagship store.