As part of the Government’s drive to promote and foster creative skills in Britain, the Design Council granted Millennium Product status to over 1,000 companies. They also commissioned is to design a showcase for almost 500 of those products which was designed and built in the last few months of 1999. It follows the Fibonacci Spiral, which derives from the connected quadrants of adjacent squares in the naturally occurring Fibonacci Series, and reflects the virtuous cycle of innovation – creative ideas and interacting in an ever-expanding culture of success. Appropriately identified 1,000 years ago, it refers to the Millennial theme, as well as occurring frequently in nature and being easy to construct.
Our south-facing, wind-protected Spiral uses recycled materials: soft paving made from car tyres for ramped ground surfaces and crushed glass for the external surfaces. The spiral slopes at a gentle 1:20 gradient past a 70m-long lightbox which features the products and has audio points to explain stories behind them. One hundred are presented in reality. By coincidence, the Spiral features the breast pump made by our client Cannon Avent. Its summit offers the only vantage point for looking out over the Thames and the Millennium Dome at close quarters.