Piccadilly lights up

The Piccadilly Circus lights are back on today after they were switched off in January for a major overhaul.

As one of the most famous advertising billboards in the world, the site has over 104 million people pass by it every year. The iconic advertising hoarding boasts a new state-of-the-art 4K LED digital screen and a live technology hub. Our role was to assist with the design of the structure to support the 790 sqm digital hoarding, the largest screen of its kind in Europe.